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N\u011bkte\u0159\u00ed lid\u00e9 pova\u017euj\u00ed my\u0161lenku, \u017ee webov\u00e9 str\u00e1nky ukl\u00e1daj\u00ed informace o jejich po\u010d\u00edta\u010di nebo mobiln\u00edm za\u0159\u00edzen\u00ed, za pon\u011bkud ru\u0161ivou, zejm\u00e9na pokud tyto informace ukl\u00e1d\u00e1 a pou\u017e\u00edv\u00e1 t\u0159et\u00ed strana, ani\u017e by o tom v\u011bd\u011bli. A\u010dkoli je to obecn\u011b zcela ne\u0161kodn\u00e9, nemus\u00edte nap\u0159\u00edklad cht\u00edt vid\u011bt reklamu, kter\u00e1 byla zam\u011b\u0159ena na va\u0161e z\u00e1jmy. Pokud si to p\u0159ejete, je mo\u017en\u00e9 n\u011bkter\u00e9 nebo v\u0161echny soubory cookie zablokovat nebo dokonce ji\u017e nastaven\u00e9 soubory cookie vymazat; mus\u00edte si v\u0161ak b\u00fdt v\u011bdomi toho, \u017ee m\u016f\u017eete p\u0159ij\u00edt o n\u011bkter\u00e9 funkce dan\u00e9 webov\u00e9 str\u00e1nky.<\/p>\n
Jak pou\u017e\u00edv\u00e1me soubory cookie<\/h2>\n
Na t\u011bchto str\u00e1nk\u00e1ch se pou\u017e\u00edvaj\u00ed trval\u00e9 soubory cookie. Trval\u00e9 soubory cookie se pou\u017e\u00edvaj\u00ed ke sledov\u00e1n\u00ed chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f p\u0159i jejich pohybu po webu a tyto \u00fadaje se pou\u017e\u00edvaj\u00ed ke snaze pochopit, co se lidem na webu l\u00edb\u00ed a co ne, aby bylo mo\u017en\u00e9 jej vylep\u0161it. Tato praxe je zn\u00e1m\u00e1 jako webov\u00e1 anal\u00fdza. Od t\u00e9 doby, co spole\u010dnost Google za\u010dala poskytovat majitel\u016fm webov\u00fdch str\u00e1nek zdarma svou vlastn\u00ed analytickou technologii, pou\u017e\u00edvaj\u00ed n\u011bjakou jej\u00ed formu t\u00e9m\u011b\u0159 v\u0161echny webov\u00e9 str\u00e1nky – a\u010dkoli jsou k dispozici i placen\u00e9 slu\u017eby, kter\u00e9 konkuruj\u00ed t\u011bm od spole\u010dnosti Google.<\/p>\n
Analytick\u00e9 soubory cookie jsou pravd\u011bpodobn\u011b nejb\u011b\u017en\u011bj\u0161\u00ed formou trval\u00fdch soubor\u016f cookie, kter\u00e9 se dnes pou\u017e\u00edvaj\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"
Co jsou to cookies? “Cookie” je mal\u00fd textov\u00fd soubor, kter\u00fd se p\u0159i n\u00e1v\u0161t\u011bv\u011b webov\u00e9 str\u00e1nky ulo\u017e\u00ed do va\u0161eho po\u010d\u00edta\u010de, tabletu […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-11151","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n
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