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Professional Aera

Welcome to TerraAquatica.com

This platform is dedicated to supporting our customers as we make the transition towards the new identity.

Why is GHE becoming Terra Aquatica ? How will this work ? What is Terra Aquatica ? What is the new line? What is changing and what will remain the same ? The answers to all of these questions will be available via specific content for growers, retailers, and partner distributors.

Evolution of the Eurohydro.com website

Eurohydro.com will remain the company’s main website during the transition. With nearly 100,000 visitors per year, it is essential that we maintain this platform, whose content will evolve over time to make way for the new brand.
Numerous links to the TerraAquatica.com website will help visitors follow our latest news and get accustomed to the new brand.

VISIT THE WEBSITE

The new labels for the professionals

Our marketing department took great care in designing new labels that will reassure the buyer at the time of purchase. The new identity is clear, but the visual differences are deliberately very subtle. The GHE brand and the old product name are still plainly visible.
Renaming products is not an easy task, but it is also an opportunity to rethink a coherent product line. We have chosen names that more clearly reflect the products’ uses. We believe that these names will enable growers to more easily find the products they need.

Tags

Starting in December 2019, all products concerned by the rebranding will be delivered with a bottle hanger to draw buyers’ attention to the new identity. The message will be simple: “In 2020, GHE is becoming Terra Aquatica. New names, same product. To find out more, visit TerraAquatica.com or our social media accounts.”
Given our extremely vast market, the product itself remains the most efficient way to reach end customers. 120,000 sales units will feature this message before and after the new labels’ appearance on the market.

STORES LOCATOR | RETAILER AREA

Are you looking for a Terra Aquatica retailer ?
If you are a Terra Aquatica Retailer :
– To add your store to the map, please log in or create a new account
– Find a distributor in your country

FIND OUT WHERE TO BUY

Downloadable media pack

Corporate identity and style guide, logos, product photos: everything is already available for download so that you can reference the products in your catalogs and online sales sites.

Graphic Charter T.A.®

– Logos
– Fonts
– Instructions for the proper use of Terra Aquatica® graphic elements

MINERAL Range

All visuals:
– in high resolution for print
– in low resolution for the web
Cropped images

ORGANIC Range

All visuals:
– in high resolution for print
– in low resolution for the web
Cropped images

In the coming months, we’ll be making some noise. 

For this second important phase, we have doubled up our communication efforts.

SOCIAL NETWORKS

In order to optimize digital communication during this transition, we have formed a special team and made Terra Aquatica’s pages available in 6 languages – English, Spanish, French, German, Italian, and Czech – on Facebook and Instagram in addition to our existing channels.
A major sponsored advertising campaign will also accompany the transition with varied content: photos, videos, educational content, contests, lifestyle, etc

ADVERTISING

For nearly 25 years, we have been working closely with the most influential publishers on the market. From this point onward, we are orienting all of our publications toward the brand transition, including special editions.
Magazines : In addition to magazines, we have already contracted new advertising spaces on web media

MERCHANDISING & POS

Material is already available.
Starting in 2020, new advertising and POS materials featuring the Terra Aquatica brand (standard or customized) will be available upon request. (Do you want something custom-made? Our field sales teams are on hand to replace the old GHE visuals. Don’t hesitate to contact us).

We are here to support you

A team dedicated to following up on the brand change is here for you.

Anthony

Sales Support

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Nicolas

Communication

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Questions, comments, ideas ?

Contact us

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